TikTok

TikTok advertising - Reach buyers where attention actually is

Short-form video ads that build brand awareness and drive real conversions — for B2B and B2C brands ready to go beyond Google and Meta.

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What's included

Everything to run TikTok Ads that actually convert

From audience strategy to creative briefing to performance tracking — we own the full process.

Audience research & targeting

Custom audiences, interest-based targeting and lookalikes built from your actual buyer data — not demographic assumptions. Continuously tested and refined based on conversion performance.

Creative strategy & briefing

TikTok rewards native content, not repurposed banner ads. We develop concepts, write scripts and brief your production team — or connect you with a trusted partner. Everything reviewed before launch.

Campaign setup & optimisation

Awareness, traffic and conversion campaigns structured from day one with clear KPIs. Weekly optimisation of bids, creatives and audiences — we don't wait for the monthly report to fix what's underperforming.

Pixel & event tracking

Proper TikTok Pixel setup with server-side events where needed. Every lead, purchase or key action attributed to the right campaign so you know exactly what's generating revenue.

How it works

How we run ads on TikTok

01

Fill the brief

Tell us about your business, goals and target audience. We review it and come back with an honest assessment of whether TikTok is right for you.

02

Strategy & proposal

We build an audience plan, campaign structure and creative direction — with realistic projections and a clear timeline.

03

Setup & launch

Pixel, campaigns, audiences — built properly from the start. Live within 2 weeks of signing.

04

Optimise & scale

Weekly creative testing and audience refinement. Monthly reviews. We scale what works and cut what doesn't.

FAQ

Common questions

It depends on your audience and product. TikTok works best for brands targeting 18–45 year olds — B2C e-commerce, lifestyle, consumer tech, and increasingly B2B brands building awareness. We'll tell you honestly during the brief whether TikTok makes sense for your goals. If it doesn't, we'll say so.
We recommend a minimum of €2,000/month in ad spend. Below that, the algorithm doesn't have enough data to exit the learning phase and optimise effectively. Our management fee is separate and depends on campaign complexity.
We develop the strategy, scripts and creative briefs. Production is handled by your in-house team or a trusted production partner — we review and approve everything before it goes live. If you need production recommendations, we can connect you with partners we've worked with.
Expect 4–6 weeks for the algorithm to exit the learning phase. During that time we're continuously testing creatives and audience segments. TikTok rewards iteration — the first set of ads is rarely the best-performing one.
Yes — and it often should. TikTok works best as an upper-funnel awareness channel that feeds your Google and Meta retargeting. We manage all channels as one integrated strategy so budgets and audiences complement each other.
We've run campaigns across Western and Central Europe — including markets where TikTok has strong penetration among 25–45 year olds. We understand how platform behaviour and content preferences vary by country.

Ready to grow on TikTok?

Start with a free audit of your current ad setup — or fill the brief if you're starting from scratch. We'll tell you honestly whether TikTok fits your business.

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Free · No commitment · Response within 24 hours