Google Ads Management

Google Ads that scale your business — not just your spend

From day-one launch or audit-led migration to weekly optimization sprints — we run Google Ads that want measurable, predictable growth instead of guesswork.

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Sound familiar?

Recognize yourself in any of these?

You're spending big and not sure it works

You pay every month for ads. But when someone asks "what's actually working?" — nobody on your team has a clear answer.

Agency reports look the same every month

Same metrics. Same "we're optimizing". Nothing actually changes — for months on end.

Your marketing person is juggling 10 things

Google Ads gets one hour a week of attention. It needs ten.

You want to launch in a new country — but scared to burn money

Your playbook works at home. Launching in Germany or France without expensive mistakes — that's a different game.

You're launching Google Ads for the first time

Budget, keywords, structure, tracking — too many decisions to make blind. One wrong move in week 1 can burn months of budget.

Results keep getting worse and nobody can explain why

Ads worked last year. This year they don't. Same product, same market. The agency blames the algorithm. You stopped believing them.

Plain language

What is Google Ads management — and how do you know it's working?

What is Google Ads management?

Google Ads management is the ongoing work of running paid ads on Google Search, Shopping and YouTube — keeping campaigns profitable through continuous testing and optimization.

Typical activities:

  • Account audit & rebuild
  • Keyword & bidding strategy
  • Creative testing
  • Conversion tracking setup
  • Weekly optimization sprints
  • Monthly performance reporting

How do you know it's working?

  • You know what each customer actually costs you
  • You can spend more without things falling apart
  • Bad weeks are caught in days, not a month later
  • You stop losing sleep over wasted budget
  • Every change has a reason — and you can see it
What's included

What's included in Google Ads management?

Five workstreams that run continuously. Not "set up and forget" — daily monitoring, weekly optimization, monthly review.

1

We build your account, properly

Whether starting fresh or rebuilding what someone else broke — done right from day one.

Account audit (existing) · campaign architecture · negative keyword strategy
2

Strategy that fits your funnel

Right keywords, right markets, right bidding for your goals — not "best practices" from a textbook.

Keyword research · funnel-stage segmentation · Smart Bidding · budget pacing
3

Creative testing every month

New ad copy and landing-page variants tested regularly. No more 6-month-old ads running on autopilot.

RSA headlines · A/B testing · landing-page coordination
4

Tracking you can actually trust

GA4, conversion events, attribution — set up so you can rely on numbers in your reports.

GA4 audit · Consent Mode v2 · GTM triggers · offline conversion upload
5

Weekly optimization + monthly review

We work on your account every week. You get a clean report every month — plain language, no agency jargon.

Search-term analysis · bid adjustments · monthly performance report · quarterly strategy reset
What makes us different

How is WebNewton different from a typical Google Ads agency?

Six operating principles that separate us from "set-it-and-forget-it" agency culture.

01 · Discovery & Strategy

Independent setup audit before any launch or change

Full diagnostic of your goals, market and current setup. If you have campaigns: tracking verified against GA4. If you're launching: market research and benchmark mapping.

02 · Weekly cadence

Weekly optimization, not monthly

Bid adjustments, search-term reviews and negative keyword expansion happen daily (first week), then weekly Monthly is too slow for paid search.

03 · Brand split

Branded and non-branded always separated

One inflates CTR, the other shows real demand. Mixing them in one campaign hides the truth from you and from us.

04 · Cross-channel

We optimize in cross-channel context

Google Search competing with Meta retargeting for the same conversion? We see it and resolve it — not optimize each channel in isolation.

05 · External benchmarks

We benchmark against the market

We compare your results against current industry benchmarks for your vertical and market — so "above plan" actually means something.

06 · Honest reporting

We show the context, not just the number

Every metric in our report comes with a market reference — so you know if the result is strong, average, or a problem.

What to expect

What happens in the first 90 days?

A fixed sequence — so you always know what we're working on, and why.

Phase 1 (weeks 1)

Audit & Strategy

Full diagnostic of your goals, market and current setup. Tracking verified against GA4. KPIs aligned to your business . No campaigns touched until we understand what's actually needed.

Phase 2 (weeks 2-3)

Account setup

Campaign architecture built to your goals. Branded and non-branded separated from day one. Negative keyword lists established. Bidding strategy aligned to verified conversion data.

Phase 3 (weeks 3-4)

Optimisation sprint

Search-term analysis and bid adjustments based on real data — not assumptions. Audience layering introduced. A/B creative test launched with a clear hypothesis.

Phase 4 (month 2 onwards)

Ongoing optimization

Weekly cadence: search terms, bids, negatives. Monthly report: results vs market benchmarks. Quarterly review: strategy, budget allocation, and what to test next.

Real campaigns. Real numbers.

Results we've delivered for our clients

Campaigns from our portfolio. Anonymized for client confidentiality.

Customer electronic · 7 markets
−71%
Cost per acquisition
Traffic +282% · CR 1.9%

Multi-market PPC + GDN with localized creatives. Full SEO audit. Paid and organic channels aligned for maximum efficiency.

eCommerce · 4 markets
+373%
Traffic growth
CPA −59% · CR 1.5%

Performance-oriented Google Display Network campaigns. Audience segmentation, multi-format testing, conversion-based optimization.

Home appliances · 6 markets
+134%
Sales growth
CPA −38% · CR 2.1%

Dedicated PPC structure per market. Google Search + Display Network. Audience-based remarketing and continuous bid optimization.

FAQ

It depends on your goals, market and competition. Some Ads campaigns work well from €1,000/month in smaller markets — others need €30,000+ to be competitive. If you already know your budget, we'll tell you honestly what's achievable. If you know your goals but not the budget — we'll help you figure out the right budget. And if you're not sure about either — that's fine too, we'll work it out together.
Your ads start driving traffic from day one. But peak performance takes time — Google's algorithm needs a minimum of 30–50 conversions to learn and optimise effectively. In the meantime, we're continuously adjusting bids, keywords and creatives. Launching a campaign is just the beginning, not the finish line.
Before we launch anything, we assess whether Google Ads actually makes sense for your business. If your pricing, margins or market make it unlikely to work — we'll tell you upfront. We're not interested in running campaigns for the sake of running campaigns. Our goal is long-term partnership — and that only works if your ads actually deliver.
Our fee depends on the complexity of your account and campaigns — not just your Ads spend. After reviewing your brief, we send a fixed monthly price with a clear scope of work. No hidden percentages, no surprises.
Yes, and we do it regularly. First we audit everything. Sometimes campaigns are solid — but results are missing for other reasons: leads not followed up, pricing, weak landing page. We'll tell you honestly. If nothing needs fixing — we won't touch it. If it does — we rebuild what's necessary and leave what works. And the account stays yours. We work as users in your Google Ads account — you own all history, audiences, conversion data. If we ever part ways, nothing disappears with us.
Depends on your funnel. Google Ads captures buyers already searching — high-intent, fast results. But if your problem is "people don't know we exist" — you also need awareness channels like Meta Ads or Display & YouTube. If your problem is "paid traffic is too expensive long-term" — you need SEO building in parallel. Most growing brands run 2-3 channels at the same time. Not sure what mix is right? Our advertising audit maps the channel strategy before you commit budget.
Not ready for a retainer?

Start by understanding the market.

Not sure if Google Ads is the right channel for your business?

An independent advertising audit is your smaller first step. Already running Google Ads campaigns? We diagnose what's underperforming before you spend more. Launching from zero? We map the competitive landscape, benchmarks and opportunities in your target market — so you don't burn budget guessing. Either way: you decide what to do with the answer. Many clients start here, then bring us in for ongoing management.

Ready to talk about your Google Ads?

Tell us about your business and what you want to achieve — we'll come back with whether we're a fit and how we'd approach it.

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Free · No commitment · Response within 24 hours