Reach buyers before they search for you — YouTube Ads, Google Display Network and programmatic, fully managed across European markets.
Your Search ads drive traffic, but conversion rate stays low. People click, leave, and never come back. Your brand gets 5 seconds of attention.
View counts go up. Business impact stays flat. Nobody on your team can answer: "are these ads actually building anything for our brand?"
Your brand is established at home. In Germany or France — you're starting from zero. Search demand for unknown brands doesn't exist yet.
Impressions inflate. CTR stays at 0.1%. Most placements are MFA sites or app inventory you never wanted to be on.
Or never sees it at all. Frequency capping isn't working. Some viewers are saturated. Others were never reached.
Your Display campaigns might be driving up Search performance. Or they might be cannibalizing branded clicks. Nobody on your team can answer this.
Display & YouTube advertising is paid placement of visual ads — banners, videos, native formats — on the Google Display Network (35M+ websites and apps) and across YouTube. It builds brand awareness and stays visible across the full buying journey, before and after the moment of search.
Typical activities:
Five workstreams that build awareness systematically — not "set and forget" media buying.
Display and YouTube live or die by creative. We start with the asset, then design audience and targeting around it — not the other way round.
Not *"Men 25-54 interested in tech"*. We build audiences from your CRM, similar-audience modeling, and in-market intent signals — not from demographic guesswork.
Some people see your Display ads 30 times a week. We stop that. Frequency capping by campaign + audience + creative — done right, you reach more people, fewer times.
Impressions don't pay bills. We measure brand-lift through branded search volume, direct traffic growth and YouTube Brand Lift studies — so you know if Display & YouTube are actually building anything.
By default, Google Display Network shows your ads on millions of apps and websites you've never heard of. We exclude MFA sites, low-quality apps, and irrelevant categories — your brand only appears where it should.
Six operating principles for awareness campaigns that build real brand equity — not just impression counts.
Bad creative kills good targeting. We invest in creative before we touch any audience setting. Most agencies do the opposite.
Saturation happens at the audience level. We cap by audience overlap, not by campaign — so the same person doesn't see your ad 30 times even if they fall in 3 campaigns.
Google Display Network includes millions of low-quality placements by default. We exclude MFA (Made for Advertising) sites, mobile games and irrelevant categories — your brand only shows where it should.
Display CTR is a vanity metric — 90% of mobile Display clicks are accidental. We optimize for view-through, branded search lift, and direct traffic growth.
If your Display campaigns cannibalize branded search, we know within 2 weeks. We measure incrementality, not last-click — and adjust before budget burns.
Branded search and direct traffic don't shift in week 1. We track 30/60/90-day cohorts — and don't pretend "above plan" means anything in week 2.
Awareness campaigns need patience to measure correctly. Here's how we structure the first 90 days.
Brand discovery, market research, audience definition. Tracking validation. If existing campaigns: full audit. If launching fresh: competitive analysis and brand-lift baseline setup.
Creative production or refresh. YouTube formats matched to funnel stage. Display banners optimized for context. Audience segments built. Placement exclusion lists established.
Campaigns go live with frequency caps and placement filters set conservatively. First-week placement reports reviewed. MFA and low-quality sites added to exclusion lists.
Weekly placement & creative optimization. Monthly brand-lift report (branded search trend, direct traffic, view-through). Quarterly strategy review.
Three campaigns from our portfolio. Anonymized for client confidentiality.
Large-scale GDN + YouTube campaigns with localized video and display creatives. Audience targeting based on intent and category interest. Optimized reach and frequency across formats — measured via Brand Lift study.
Multi-market Display and YouTube with localized creatives. Aligned with paid Search and SEO for full-funnel coverage. Brand lift measured via branded search trend per market.
Performance-oriented Google Display Network campaigns. Audience segmentation, multi-format testing, placement exclusions. View-through conversions tracked and integrated into ROAS modeling.
An independent advertising audit is your smaller first step. Already running Display or YouTube campaigns? We diagnose what's underperforming — placement quality, frequency, creative fatigue. Launching from zero? We map the competitive landscape, awareness baseline, and realistic brand-lift opportunities in your target market — so you don't burn budget on the wrong channel. Either way: you decide what to do with the answer.
Tell us about your business and what you want to achieve — we'll come back with whether we're a fit and how we'd approach it.
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