Advertising Audit - Find Out If Your Budget Is Actually Working

Reports from your agency show what they want you to see — clicks, impressions, cost per click. An independent audit looks at what actually matters: whether that spend is generating real business results. We've seen accounts where reports looked perfect while 31.6 % of the budget was going to irrelevant audiences.

It depends on what you need. Transparent audit — we work directly alongside your agency. They know we're reviewing the accounts and can answer our questions. This speeds things up and works well when the relationship is healthy but you want an independent benchmark. Data-only audit — you export reports and share access selectively. The agency isn't notified. Works when you have enough data to draw conclusions without live account access. Confidential audit — we work with read-only access you grant directly. We don't contact your agency, don't send any requests on their behalf, and don't disclose who we are auditing or for whom. We'll recommend the right approach after a short intake call — it depends on your goal, the data available, and how you want to handle next steps with the agency.

Fair question. We don't get paid to find problems — we get paid to give you an accurate picture. If your account is set up well, we'll say so. Our job is to give you facts, not to create work for ourselves. We sign a service agreement upfront that defines the scope and rules out any conflict of interest — no upsell, no referral fees, no agenda. And here's something most auditors won't tell you: switching agencies isn't always the answer. A new partner starts from zero — rebuilding account history, learning your business, testing what your current agency already knows. Sometimes the right outcome is a frank conversation with your existing team, not a replacement. We'll tell you which is which.

Then you get something valuable: independent confirmation that your budget is being spent correctly. In our experience, a completely clean audit is rare — but even minor findings help you have a more informed conversation with your agency.

We request read-only analyst access to Google Ads, TikTok, Meta Ads, Google Search Console and Google Analytics. We cannot make changes, spend money, or see payment details. Access can be revoked at any time after the audit is complete.

A structured report built around your specific accounts — not a generic checklist. For each channel and market in scope, you get a performance breakdown by period — monthly and year-on-year — benchmarked against current industry standards for your vertical and geography, not global averages. The report covers: campaign structure and budget efficiency, conversion tracking integrity, creative effectiveness, audience strategy, and cross-channel synergies. Each finding is rated by impact level with a clear recommended action and timeline.

Both options work. We deliver the audit and you can take it to your existing agency, or we can implement the priority fixes ourselves — see our Google Ads, Meta Ads, Display & YouTube and SEO services.