Performance Marketing

Digital Marketing Agency for B2B and B2C in Europe

Advertising Audit, Google Ads, Meta, Display & YouTube and SEO — performance-driven campaigns for brands that measure what matters.

Discuss the project → Start with an audit →
3-minute brief No commitment Response within 24h
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Sound familiar

Recognise yourself in any of these?

You spend on ads but no one can say what works

Monthly invoices arrive. The agency sends reports. But when leadership asks "what is actually driving revenue?" — there is no clear answer.

Reports look the same every month

Same metrics. Same "we are optimising". Nothing actually changes — for months on end. You stopped reading them.

Launching in a new European market

Your playbook works at home. Germany or France without expensive mistakes — that is a different game. You need real benchmarks, not guesswork.

Performance is dropping and the agency blames the algorithm

Same product, same market. Last year worked. This year does not. The agency points at iOS, GA4, Advantage+. You stopped believing them.

ROAS looks great. The P&L does not move.

Last-click ROAS is healthy. Cash flow says otherwise. Something is off between the dashboard and the bank account — and nobody investigates.

SEO has not showed result

You pay for SEO. Rankings flat. Traffic flat. Reports full of "we are publishing content". Compounding growth is not happening.

If at least one sounds familiar — start with an Advertising Audit.

What we do

Full-stack digital marketing. One operating model.

Click through to see what is actually inside each engagement.

Independent · 100+ checkpoints

Advertising Audit — 360° independent diagnostic

Full Independent diagnostic of your advertising ecosystem. Period-matched benchmarks. GEO-calibrated baselines. Every finding tagged HIGH / MEDIUM / LOW / ASSUMPTION based on data quality.

  • 100+ checkpoints across 11+ modules
  • Tracking & attribution validation
  • Strategic alignment with business KPIs
  • Channel-by-channel performance scorecard
  • Wasted-spend breakdown by campaign
  • Short/Mid/Long priority action plan
Explore the audit →
Performance · Always-on

Google Ads — Search, Shopping & Performance Max

Reach people already searching for what you sell. Branded and non-branded always separated. Weekly bid adjustments, monthly performance review against market benchmarks.

  • Account audit & rebuild
  • Keyword & bidding strategy
  • RSA & creative testing
  • GA4 + Consent Mode v2 setup
  • Weekly optimisation sprint
  • Monthly benchmark report
Explore Google Ads →
Performance · Demand generation

Meta Ads — Facebook & Instagram

Precise targeting and creative-first campaigns across Facebook and Instagram. Strategy, creatives, pixel and CAPI setup handled end-to-end. You get leads and sales — not "engagement".

  • Campaign structure by funnel stage
  • Creative production & A/B testing
  • Pixel + Conversions API setup
  • Audience modeling (CRM + lookalike)
  • Frequency capping by audience
  • Monthly performance review
Explore Meta Ads →
Awareness · Brand-building

Display & YouTube — GDN, Programmatic, Video

Reach buyers before they search. Frequency capped properly. Aggressive MFA exclusions. Measured by branded search lift and view-through — not vanity CTR.

  • YouTube in-stream, bumper, Demand Gen
  • Custom intent & in-market audiences
  • Frequency capping by audience overlap
  • MFA & low-quality placement exclusions
  • YouTube Brand Lift study integration
  • 30 / 60 / 90-day cohort tracking
Explore Display & YouTube →
Organic · Compounding

SEO — Technical, Content, Links

Organic traffic that compounds month over month. Technical foundation, content strategy, link building, hreflang for multi-market. A marathon — and we never promise sprint results.

  • Technical audit & Core Web Vitals
  • Content strategy & topic clusters
  • Link-building roadmap
  • Internal linking optimisation
  • International / hreflang setup
  • Monthly visibility report
Explore SEO →
Performance · Creative-first

TikTok Ads — Spark, In-feed & Top View

Hook-rate driven creative. Audience targeting that fits each market's content culture. Frequent creative refresh — TikTok punishes stale ads faster than any other platform.

  • Spark Ads & In-feed campaigns
  • Hook-rate optimisation (first 3 seconds)
  • Multi-market creative localisation
  • Pixel + Events API setup
  • Weekly creative refresh cycle
  • Brand safety controls
Discuss TikTok Ads →
Plain language

What is a performance marketing agency — and when do you actually need one?

Short, honest answers — without the agency-pitch deck.

Definition

What is performance marketing?

Performance marketing is paid advertising where every euro of spend is tracked against a measurable business outcome — a lead, a purchase, a signup. It covers Google Ads, Meta Ads, TikTok Ads, Display, YouTube, Programmatic — managed continuously, not "set and forget".

  • Account audit, rebuild and ongoing management
  • Keyword, audience and bidding strategy
  • Creative production and A/B testing
  • Tracking, attribution and consent setup
  • Weekly optimisation and monthly performance reporting
How to tell it is working

What does "good" actually look like?

You should not need a degree to read your own reports. Here are the signs an agency is doing the job:

  • You know what each customer actually costs you
  • You can scale spend without performance collapsing
  • Bad weeks are caught in days, not a month later
  • Every optimization has a clear rationale — no black box
  • Reports tell you what to do next, not just what happened
  • Every metric comes with a benchmark — so "above plan" actually means something
How we work

Six principles. No compromises.

These are not pitch lines. They are the operating rules our team writes into every engagement contract.

01 · Independence

Independent audit before any engagement

We do not launch or take over campaigns until we have seen the full picture. Your goals, your data, your market. No assumptions. No template plays.

Compare: generic agencies pitch first and look at the data second.
02 · Cadence

Weekly optimisation. Monthly digest.

Bid adjustments, search-term reviews and negative keyword expansion happen weekly. Monthly is too slow for paid media — impossible to course-correct when something breaks.

Compare: "we will review next month" loses money daily.
03 · Expertise

We know your market, not just your account

Google Ads in Germany is not Google Ads in Poland. Consumer behaviour, auction dynamics and platform penetration differ. We factor that in before the first euro is spent.

Compare: most agencies apply the same playbook across all markets.
04 · Strategy

We start with the business, not the channel

Before we touch any platform — we understand your margins, your funnel, your seasonality. The channel is the last decision, not the first.

Compare: most agencies lead with tactics and never ask about the business.
05 · Context

Cross-channel, not channel silos

If Search and Meta retargeting fight over the same conversion, we see it and resolve it — instead of each channel taking credit and reporting inflated ROAS.

Compare: single-channel agencies inflate their own attribution.
06 · Selectivity

We turn down work we cannot deliver

Performance marketing does not fix bad pricing, weak product or a broken funnel. If your audit shows ads cannot move the needle — we say so before any contract.

Compare: most agencies take the deposit and figure it out later.
Real clients · Real scope

Where we work — and what we run there

Services Display · YouTube · Branding
Markets
UA
Services Google Ads · Display · SEO · eCommerce
Markets
PL CZ SK HU AT MD
Services Google Ads · Display · YouTube
Markets
PL CZ SK HU AT DE
Services Google Ads · Display · YouTube
Markets
PL CZ SK HU AT GE MD
Process

Clear process. No surprises.

Simple steps from "let us talk" to campaigns that run — clear scope, no guesswork.

Start

Brief in. Reply within 24h.

You fill the brief. We come back with clarifying questions and a first read on your situation.

Deliverable: NDA
After brief review

Proposal & access

Fixed price. Clear scope. Agreed timeline. NDA signed before we see any data. Read-only access to ad accounts and analytics — nothing more.

Deliverable: signed SoW
Launch

Audit, build, or take over

We start where you need us — full audit, new build, or existing account takeover. Scope and timeline agreed upfront.

Deliverable: live campaigns / report
Continuous

Optimisation & Report

Weekly optimisation sprints. Monthly performance report in plain language with benchmark context.

Deliverable: monthly digest

Timing depends on scope and market count. Exact timeline is agreed in the proposal and stated in the SoW.

Let us talk about what you are trying to achieve.

Tell us about your business and what you want to achieve. We come back with whether we are a fit — and how we would approach it. Honestly.

Discuss the project → Or start with an audit →
3-minute brief No commitment Response within 24h NDA before any data access